Reaching product-market fit (PMF) is an exciting milestone for any startup. It’s all about understanding your customers, focusing on the right groups, building impactful features, and staying ahead of the competition. 

By tackling these challenges, you create a product that fits the market perfectly and makes a real difference.

How will this PMF survey template help?

This Product-Market Fit (PMF) survey template helps you understand how well your product meets user needs. It highlights key issues like low customer dependence, feature gaps, weak value perception, and audience misalignment.

It also enables you to spot untapped opportunities to improve retention, prioritize product development, and strengthen your value proposition. You might even discover new markets along the way.

Ultimately, by leveraging customer feedback, you can make informed decisions to reach product-market fit.

What Will the PMF Survey Template Help You Uncover?

Challenges

• Low Customer Dependence: Is your product genuinely solving a crucial problem? If it isn’t something your customers can’t live without, it’s time to re-evaluate.
• Feature Gaps: Pinpoint the issues and pain points that frustrate users. Look for areas where current features fall short or create friction. These gaps represent the opportunities for enhancements.
• Weak Value Perception: If your users aren’t engaging, find out why. Is it a lack of perceived value, or does your product fail to differentiate itself meaningfully from alternatives?
• Misaligned Target Audience: Discover if there’s a disconnect between the users you’re reaching and those you intended. If the product is resonating with an unexpected audience, it could indicate a shift in positioning or even a need to pivot.

Opportunities

• Retention Opportunities: Identify users who would be disappointed if they couldn't use your product—focus retention efforts on them to turn them into your biggest advocates
• Prioritize the Product Improvement Roadmap: Use direct user feedback to guide your feature development—understand which enhancements will fire up your UX
• Strengthen the Value Proposition: Shape product messaging around the tangible benefits that resonate with users—use an outcome driven approach to attract customers

New Market Discovery: Pay attention to unexpected patterns in user feedback, directing you to new segments or use cases driving new growth avenues